See how I did that? I conveyed to you complex feelings with images instead of words.
That's the concept behind a mood board. Mood boards (both real and digital) are used in many professional industries: advertising, fashion, interior design, and film-- to illustrate visually the direction of style which they are pursuing.
Or you could use one just to, you know, express yourself. We decided to give some mood board love to Indy and its great neighborhoods. Here, let me *show* you what I mean.
Our 'home square home,' as we like to call it. Gritty, funky, artsy, and historical. The Bohemia of Indianapolis.
When I think of Broad Ripple, I think of the Monon Trail, dogs at the farmers market, and ducks on the canal-- with accents of public art, graffiti murals, and tree-lined bike trails.
Mass Ave is free-spirited and friendly. It boasts some of the best in performance art, galleries, and cute 'lil shops full of locally-made art and edibles that make you feel like you're in an episode of Portlandia.
Where old meets new. Modern skyscrapers side-by-side with ornate, historic buildings and monuments. Bustling sidewalks, traffic, and lots of action.
In short, mood boards serve as a visual tool to quickly inform others of the overall 'feel' you're trying to achieve. Now that I've given you a visual feel for each neighborhood, maybe next I'll work on a smell board for each.
Got a mood board you want to share? Tweet it at us.
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