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New work: Bosma Enterprises

August 3, 2012 by Kate Franzman

Bosma Enterprises is a nonprofit provider of programs, employment, and services for people who are blind or visually impaired. This summer, we worked together to define their voice, visual identity, and web presence.

Phase one: Identity

The challenge: In Indiana, Bosma Enterprises should be synonymous with the word 'blind.' Help us achieve that.

The result: The visual brand is clean and modern, with a literal interpretation of an eye. The new tagline Navigating blindness™ is simple, active, and memorable, while clearly stating the organization's mission.

Phase two: Photography

The challenge: Highlight client successes in a personal way at home and at work.

The result: We worked with Harold Lee Miller photography to create striking, yet personal photographs of real Bosma clients in their everyday environments.

Phase three: Video

The challenge: Create a compelling video story that would encourage someone to take action: employ a blind or visually impaired person, donate, or volunteer.

The result: Our video partners Bayonet Media created a compelling video, showing a day in the life of Chris McKirahan, who was born with glaucoma, and her seeing-eye-dog Adonis.

Phase four: Website

The challenge: How can Bosma's website effectively cater to each of numerous audiences while showcasing the compelling stories behind its mission and vision? In addition, the site must be accessible for the visually impaired and incorporate four portals for volunteers, vocational rehabilitation counselors, government buyers, and employees.


The result: An audience filter was added to the homepage, with customized navigation for anyone visiting the site. This makes it easy and efficient to find what you're looking for, whether that's employment opportunities for someone who is blind or printing services from Bosma's AccessAble printing division.

 

Posted in New Work

3 Responses to "New work: Bosma Enterprises"

Drew Carey says:
Bosma will always have a very special place in my heart. They offered training to my mom when she lost most of her vision to macular degeneration. She was a fiercely independent woman who had to give up driving which was a blow to her. The training they gave her boosted her spirits and made her feel like she could still be independent, in ways that were important to her.

As a family member associated with Bosma, your work resonated with me on a deep level. Outstanding!
SEP 12, 2012
Heather Quigley-Allen says:
I had the pleasure of working with Pivot on this project. They have truly helped our company move to the next level!
AUG 06, 2012
Christopher says:
That audience filter is genius.
AUG 03, 2012

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