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Vine: Six seconds of fame?

April 5, 2013 by Kate Franzman

By now we know that Vine, Twitter's new(ish) video app, sometimes referred to as "Instagram for video," is a great storytelling tool. But you may be wondering, like we are, is Vine just a flash in the pan?

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Posted in Down to Business, Social Segue, Tech Trends | 0 comments

Our favorite local instagrammers

March 8, 2013 by Kate Franzman

Need a new perspective? It's always cool to see our own city through someone else's eyes. Here are a few of our fave local Instagram feeds to follow.

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Posted in Local Love, Just for Fun, Social Segue | 1 comment

What's Your Hashtag?

December 7, 2012 by Christopher Newgent

Pre-Internet, nerds were a lonely bunch. But now, finding someone who shares your eccentricities and outré obsessions is a simple Google or hashtag search away.

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Posted in Social Segue, Tech Trends | 2 comments

Instagramming without Instagram

July 5, 2012 by Kate Franzman

In an effort to Fakestagram my travel photos, I found a few web-based alternatives that still allow that Instagram-ish feel, without being tied to a phone. And they're all free.

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Posted in Social Segue | 0 comments

Social media for the nostalgic

June 8, 2012 by Kate Franzman

Do you know what you were doing exactly one year ago? Now, with services like TimeHop, you can travel down digital Memory Lane each day.

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Posted in Social Segue, Tech Trends | 2 comments

How Don Draper would pitch lemonade

May 11, 2012 by Kate Franzman

Lemonade. How can the simple combination of lemons, sugar, and water have the power to make us feel all warm and fuzzy inside? We turned, as we often do, to Mad Men's Don Draper for a lesson on the power of emotion and nostalgia in advertising.

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Posted in Down to Business, Just for Fun, Social Segue, Mad Men | 2 comments

How to: Facebook Timeline for brands

March 1, 2012 by Kate Franzman

The new Timeline can help you create a visual, multimedia chronological history of your brand. Here's what you need to know.

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Posted in Local Love, Social Segue | 0 comments

Follow closely: local blogs we love

February 16, 2012 by Dan Shearin

Because you can't be everywhere at once, we rely on Indy bloggers to keep us in the cultural loop. Here are some of our favorites from the local music, food, and art scenes.

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Posted in Local Love, Social Segue | 3 comments

Mood boards of Indy's cultural districts

January 26, 2012 by Kate Franzman

This week we put together mood boards for each of our favorite Indianapolis neighborhoods. Wondering what a mood board is? Let us show you.

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Posted in Social Segue, Design Commentary, Local Love | 1 comment

Promoting your business with eye candy

December 16, 2011 by Kate Franzman

Social media for brands who'd rather show than tell. We take a closer look at Instagram, Pinterest, and Tumblr.

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Posted in Design Commentary, Social Segue | 1 comment

Picture your Brand with Instagram

November 11, 2011 by Brian Pennington

Remember the Polaroid? It developed photos within minutes and allowed nearly instantaneous sharing of your memories. Fast forward to 2011; Polaroid is fighting to survive and mobile photography is gaining steam. The top player? Instagram.

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Posted in Social Segue, Down to Business | 1 comment

Yelp 101 for local businesses

October 28, 2011 by Kate Franzman

What's all the chatter about Yelp? How can you use it to promote your business? We've got a few tips and tricks to provide you with a little Yelp help.

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Posted in Social Segue, Down to Business, Local Love | 0 comments

The Future of Mobile Technology Opens Doors...Literally

October 3, 2011 by Brian Pennington

It’s a fact: technology has a limited shelf life. We all know by the time you understand it, implement it and train people on it, it’s obsolete. Now that people are finally comprehending QR codes, we’re about to see another major shift. What is this game-changer?

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Posted in Social Segue, Down to Business | 0 comments

Things Twitter ruined for me: the edible edition

September 26, 2011 by Kate Franzman

Musings on the misusings and overusings of people, places and things I can never look at quite the same way again because of Twitter.

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Posted in , Social Segue, Just for Fun | 3 comments

Spaceship-shaped nuggets and social media

September 15, 2011 by Kate Franzman

An edible spaceship? New technology can create 3D objects from food. Consider the same concept for your brand. Would your message reach more people if it was repackaged?

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Posted in Social Segue, Down to Business | 2 comments

If you like to Google yourself, you'll love Klout.

September 7, 2011 by Jenn Hoffman

In 2002, while drinking a mocha latte and watching an episode of Sex and the City, you might have Googled yourself. Today, you have a new option: Klout.

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Posted in Social Segue | 2 comments

5 Lessons from Blog Indiana

August 16, 2011 by Devon Pasquariello

This year’s Blog Indiana conference was buzzing with communication smarts and social media know-how. Here’s a quick highlight of advice gleaned from the two-day powwow.

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Posted in Social Segue | 0 comments

Groupon: Good for you?

July 28, 2011 by Devon Pasquariello

$100 concert tickets for $50? Yes, please! It’s obvious why Groupon is a bargain shopper’s best friend — but what if you're on the flip side of the table? Is Groupon a good idea for your business?

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Posted in Social Segue, Getting Results, Down to Business | 4 comments

QR Codes: Track it Back

July 1, 2011 by Brian Pennington

Tracking QR codes can shed some light on how your audience is interacting with your content and subsequently help you learn how to improve it.

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Posted in Social Segue, Down to Business | 0 comments

8 Tips for Using QR Codes

June 23, 2011 by Brian Pennington

2011 might just be the year of the QR code—and for good reason. Those small squares have been popping up everywhere. Here are a few pointers to make the most of them.

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Posted in Down to Business, Social Segue | 2 comments

3 Free Ways to be Found

June 7, 2011 by Devon Pasquariello

Whether you’re selling shoes or serving salads, these 3 free online accounts will make it easier for people (and search engines) to find you.

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Posted in Social Segue | 0 comments

Consumer Conga Line

May 31, 2011 by Jenn Hoffman

I attended my cousin's wedding this weekend. It was a great night at a lodge in the woods of Eagle Creek. The groom and his family are from Mexico, and the evening blended traditions.

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Posted in Down to Business, Social Segue | 0 comments

The Twitter Bare Minimum

October 28, 2010 by Devon Pasquariello

Interested in Twitter but haven't taken the plunge yet? At the very least, here are three good steps for every business or organization to take...

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Posted in Social Segue, Fitter Twitter | 0 comments

Indy's Foursquare Hot Spots

October 19, 2010 by Devon Pasquariello

As of today, here are the top 20:

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Posted in Social Segue, Just for Fun | 0 comments

The Monster your Monster could smell like.

October 11, 2010 by Devon Pasquariello

Grover’s Old Spice spoof strikes the right balance of grown-up humor and kid-friendly content in this video.

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Posted in Social Segue, Just for Fun | 0 comments

If You Build It, Fans Will Come

August 4, 2010 by Devon Pasquariello

Facebook is a veritable “field of dreams" for nonprofit organizations. Why?

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Posted in Social Segue | 0 comments

Libraries: Loved or Lost

July 15, 2010 by Devon Pasquariello

The Indianapolis Star reported Wednesday that a group of supporters staged a "Read In" to peacefully protest the closing of Indianapolis libraries. It seems most of Indy's branches will remain open — at least for another year — but what happens after that?

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Posted in Social Segue | 0 comments

The Social Big 3 for Businesses

July 12, 2010 by Jenn Hoffman

Come on in the water's fine! This summer start socializing and expand your business. Begin with the "Big 3"

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Posted in Social Segue | 0 comments

Book Review: The Zen of Social Media Marketing

June 13, 2010 by Jenn Hoffman

Last month, Shama spoke at an IABC (International Association of Business Communicators) event in Indianapolis. I was impressed with her approach. Her recent book "The Zen of Social Media Marketing" offers practical advice for joining the social media fray.

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Posted in , Social Segue | 0 comments

Tweak Before You Tweet

May 23, 2010 by Devon Pasquariello

Recently, The New York Times ran a story about "grammar vigilantes" who spend their time correcting linguistic blunders on Twitter. They're probably very busy. Do you proofread your Tweets?

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Posted in Social Segue | 0 comments

Hey Paris, Is your phone blowin' up? Mine's not

June 10, 2009 by Jenn Hoffman

A few years back, or so it seems, Paris, Lindsay, Nicole & Britney were very popular. Do you know how I could tell? In every paparazzo photo, the girls had cell phones pressed to their ears.

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Posted in Social Segue | 0 comments